Invest in follow-up, increase the learning effect


Scientific research has shown that there is often still too much emphasis on the actual training. However this only produces 24% learning effectiveness. On the other hand, follow-up contributes 50% learning effectiveness but organisations only spend 5% of their budget here. Better management of the training budget and more investment in the follow up, can obtain a larger learning effect with the same money. Good follow-up tools are of course a necessity!
(Dr. Brent Peterson, Columbia University, 2004)

A comparison:

One learning moment

Focus on the needs of the group

Little is remembered

A lot of knowledge

Separate measurement of ROI

More learning moments

Focus on individual’s needs

Lots retained by repeating

Specific knowledge, only on asked for topics

Measurement of ROI during follow-up

Where many organizations fall short in terms of follow-up, Dynamo excels. What is the philosophy behind this?
  • Dynamo sees training not as mass communication. After all, chasing a fast gain does not produce a lasting change in behaviour.
  • The designated budget is not totally spent on training so that there are resources for possible follow-up.
  • Continuing knowledge does not solve problems. Knowledge must be transferred to the specific work situation that is the organisation.

The many follow-up tools of Dynamo are creative and are accepted gladly by participants. They make learning easier.